Brand & Packaging Design

While working at Tzumi, I designed packaging solutions across multiple consumer product brands, transforming product concepts into cohesive, consumer-facing visual experiences. Working from generic dielines provided by vendors, I rebuilt packaging files from the ground up by incorporating brand identities, product information, graphics, and visual systems tailored to each product line.

In addition to extending existing brand systems across new product launches, I developed one consumer brand from concept to completion—creating its visual identity, establishing the brand direction, designing packaging, and preparing final assets for production. This experience allowed me to explore the full lifecycle of brand development, from initial concept and storytelling to tangible consumer products.