Brand Experience Booth Design

Through spatial planning, 3D modeling, and visual storytelling, I developed a booth concept that highlighted SketchUp’s role as a tool for designers across architecture, interior design, product development, and creative industries. The design focused on creating an intuitive visitor journey through interactive zones, branded touch points, and a cohesive visual language that connected the physical space with the digital capabilities of the software.

This project allowed me to explore the relationship between brand identity and physical experience, translating a company’s values and offerings into an immersive environment through concept development, layout design, and 3D visualization.