Retail Environment Design

While working at Calvin Klein, I created hundreds of 3D renderings each year to support seasonal floorset guidelines across the North American retail fleet. The work featured here represents a selection of those seasonal environments, showcasing the process of translating creative merchandising concepts into detailed, executable store experiences.

This project focused on transforming seasonal visual merchandising concepts into fully realized spatial experiences through 3D modeling, technical design, and visual storytelling. Beginning with physical mockstore presentations developed by the visual merchandising team, I translated the creative direction into cohesive digital environments that defined product adjacencies, spatial flow, and visual narratives. These environments served as a blueprint for stores, allowing teams across the North American retail fleet to execute each seasonal experience with consistency and clarity.

From initial CAD development to final renderings, I created complete digital representations of store layouts by building 3D models, refining architectural details, merchandising product, and producing high-quality visuals for seasonal design presentations. These renderings served as a visual guide for teams, allowing seasonal concepts to be understood and executed consistently across multiple store formats.